If you started using a CRM without a strategy in mind and in place at the beginning or tried copying someone else’s CRM strategy or find yourself frequently shifting “strategy”, you need to read this blog because we have work to do!
Time and time again, I see businesses pour lots of money into advertising or influencer marketing and push CRM right down their list of priorities.
Like a journey to get from A to B, your Business has a plan and within that plan is a Marketing Plan. Does that describe your business? In theory all businesses work to a plan, yet with the many hats a business owner wears, the plan can be a constant nagging thought that you know is important yet the daily bustle makes it hard to focus on it.