Latest News & Podcast Episodes

Google AdWords is a great way to get more direct bookings. These three inside tactics can help your hotel get more clicks for less money while avoiding costly online travel agency fees.

Setting up AdWords isn't as simple as Google says and often the advice you get is focused on getting your campaigns up and running quickly. Speed isn't always a good thing, especially if you're not moving in the right direction.

There are ways to improve your AdWords experience and turn it into a money maker, not a money pit, for your hotel or property.

With so many online consumer behaviour statistics showing our reliance on Google for pretty much any answers, gaining a Page One listing on the Google Search Results for your business puts you under the noses of those wanting what you do. Competition for the coveted top three positions gets harder as business owners get smarter about making their websites most relevant to a Google search.

SEO or Search Engine Optimisation is the combination of appealing to the search engine and to your 'ideal client'. Are Search Engines smart enough to figure this out now, or is optimisation of your website still required? Quick answer, SEO is a must. There are exceptions, but for most businesses if you do not ensure that your website gives search engines what they are looking for, it can be near impossible to be visible at all.

Here's some simple SEO steps to help improve your website's chances of being found on Google Page One.

Like a journey to get from A to B, your Business has a plan and within that plan is a Marketing Plan. Does that describe your business? In theory all businesses work to a plan, yet with the many hats a business owner wears, the plan can be a constant nagging thought that you know is important yet the daily bustle makes it hard to focus on it.

Do you ever struggle to decide which marketing effort you’re going to do next? Struggle no more! Creating a basic marketing strategy will take those tough decisions away. I’ll cover how to set a vision and strategy for your marketing below (and really your business as a whole). But first, I’d like to share a little story about an ass.

Referrals are critical to the success of your business and yet most of us don’t give referrals the attention they need to become a cornerstone of growth.

It was a fair question really and came from a frustrated business owner who went on to say that he thought that marketing was,