4 Ways Hotels Get Google AdWords Wrong and How To Fix Them

Posted by Peter Preston on 28-Apr-2016 16:25:24

Google AdWords is a great way to get more direct bookings. These three inside tactics can help your hotel get more clicks for less money while avoiding costly online travel agency fees.

Setting up AdWords isn't as simple as Google says and often the advice you get is focused on getting your campaigns up and running quickly. Speed isn't always a good thing, especially if you're not moving in the right direction.

There are ways to improve your AdWords experience and turn it into a money maker, not a money pit, for your hotel or property.

 

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Topics: Marketing, Adwords

Why Does SEO Matter?

Posted by Helen Nicholls on 24-Feb-2016 19:01:04

With so many online consumer behaviour statistics showing our reliance on Google for pretty much any answers, gaining a Page One listing on the Google Search Results for your business puts you under the noses of those wanting what you do. Competition for the coveted top three positions gets harder as business owners get smarter about making their websites most relevant to a Google search.

SEO or Search Engine Optimisation is the combination of appealing to the search engine and to your 'ideal client'. Are Search Engines smart enough to figure this out now, or is optimisation of your website still required? Quick answer, SEO is a must. There are exceptions, but for most businesses if you do not ensure that your website gives search engines what they are looking for, it can be near impossible to be visible at all.

Here's some simple SEO steps to help improve your website's chances of being found on Google Page One.

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Topics: Marketing

Marketing Reports: Which Metrics Matter?

Posted by Pete Nicholls on 26-Jan-2016 09:32:10

Like a journey to get from A to B, your Business has a plan and within that plan is a Marketing Plan. Does that describe your business? In theory all businesses work to a plan, yet with the many hats a business owner wears, the plan can be a constant nagging thought that you know is important yet the daily bustle makes it hard to focus on it.

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Topics: Marketing, Business Planning, Reporting, Business Success

How the Story of Buridan’s Ass Helped Our Marketing Strategy

Posted by Peter Preston on 18-Jan-2016 03:38:51

Do you ever struggle to decide which marketing effort you’re going to do next? Struggle no more! Creating a basic marketing strategy will take those tough decisions away. I’ll cover how to set a vision and strategy for your marketing below (and really your business as a whole). But first, I’d like to share a little story about an ass.

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Topics: Marketing, Marketing Strategy

How to whip up heaps of referrals without spending a cent!

Posted by Peter Preston on 23-Dec-2015 19:45:08

Referrals are critical to the success of your business and yet most of us don’t give referrals the attention they need to become a cornerstone of growth.

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Topics: Marketing

“What has Marketing ever done for me?"

Posted by Chris Kirkpatrick on 15-Dec-2015 23:27:27

It was a fair question really and came from a frustrated business owner who went on to say that he thought that marketing was,

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Topics: Connecting, Marketing, Marketing Strategy

Ten Steps to Using Your Social Media Tools Wisely

Posted by Helen Nicholls on 30-Sep-2015 12:58:45
 
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Topics: Marketing

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