Google Customer Match (GCM) : What is it? How does it work?

Posted by Troy Sawtell on 27-Nov-2018 09:00:00

"Google Customer Match (GCM) lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, and YouTube. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them." It's that simple!

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Topics: Customer Experience, Google Adwords, PPC Advertising

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