GOOGLE - Search, Display, Carousel Advertising



HubDo has been a qualified Google Partner since 2013. To date, we've managed over $4M in Google Adwords Campaigns. Our in-house team of PPC specialists take this responsibility very seriously, optimising campaigns to reach target audiences with maximum return on investment.

The Service

The service includes AdWords account/campaign setup and two levels of ongoing management depending on the complexity of campaigns/goals.

  1. AdWords Setup (Standard & Complex)
  2. AdWords Standard
  3. AdWords Complex

Summary Of Setup

- Decide on campaigns required segmenting by Budget, Location and Network

- Produce Keywords List for target services

- Decide on initial negative keywords for Ad Group and Campaign level

- Group keywords into clear topic areas, each with a defined landing page

- Craft A and B Ads pairs for each ad group

- Build campaigns and define networks, locations, budget, bid strategy and ad rotation

- Add all ad extensions – Sitelinks, Click-to-Call, Structured snippets, location and call out extensions

- Google Analytics, link to Adwords Account

- Setup Analytics goal tracking and import to AdWords & or AdWords conversion tracking.

 

AdWords Standard Service - Description:

The "Adwords Standard" management service maintains a single campaign and budget. A Standard service may comprise a range of Ad Groups each with multiple rotated Ad Copy for A/B testing and selected keywords. HubDo makes use of the most up to date Adwords Extensions and features to optimise monthly Adwords budgets. HubDo's policy is to charge a flat management fee rather than a % of Adword spend, to focus on the right objectives rather than simply increasing Adwords spend. Beyond a single campaign, an "Adwords complex" service may be required, so as to have sufficient time to manage it through the month.

 

Adwords Complex Service - Description:

For Adwords accounts requiring a Complex service, are those with multiple campaigns with individually managed budgets, remarketing for Display Ads and Search. A unique set of regularly updated or changing ads, multi-locations and budgets or settings will require additional time each month. The complex service, therefore, allows for the extra time to monitor and manage these unique/complex accounts and for the additional monthly reporting on progress & results. Complex service also includes weekly/fortnightly conference calls which are needed with managing a complex account.

 

Reporting:

download-pdf-icon-png-icon-29Both Standard and Complex services include a fully detailed End of Month Report, delivered in the first week to ten days of the new months service.

This overview report describes:

  • Tasks completed during the month,
  • Highlights within the month and
  • Plan for the coming month. 

Recommendations from our PPC Manager Troy, are also listed to detail attention required by the client; for example, to make adjustments to the website or GA account, e.g. edit or create a new landing page or CTA or content update etc.

See our latest Testimonial below.

Please Note: If services are cancelled during the monthly service, no End of Month Report will be delivered unless arranged directly with our Administrator via Basecamp or email - support@hubdo.com See also Cancel service details below.


 

PRICE: Setup & Service 

Standard Google Adwords

Setup = 3VP

Monthly Retainer = 3VP

Complex Google Adwords - Multiple Campaigns

Setup = 5VP

Monthly Retainer = 5VP

We request 30 days notice of cancellation of service. Our wholesale costs are subject to change at any time.

NOTE: There is a Setup Cost for Adwords ADS and we require a minimum of 3 months Retainer for the ongoing service.

If you require just the Setup Service only - as a stand-alone service, please request a quote directly to helen@hubdo.com

 


 

Need to Cancel or Change a Current Service?

Please complete the form here

Once you submit the form a member of the Admin team will confirm details with you via email or Basecamp. 

 


 

How To Order

Interested to get started with HubDo? Fill out the form below and we'll take you to our Facebook Advertising Online Brief.

Download the Google Adwords Description pdf here.

We aim to set up your Basecamp account within 1-2 working days, if you need something more urgently, please email helen@hubdo.com. 

 


 

Need Assistance for first time PPC Management?

If you've not managed PPC previously we strongly recommend adding an allowance for PPC Management Assistance.

Please request this via the Intake Brief to follow your submission of the form below.

Google Adwords

ADD YOUR OWN DETAILS BELOW AND WE'LL TAKE YOU TO THE INTAKE BRIEF.



Testimonials

Consultant, Peter Preston - Localtag - Australia

"It often feels like anyone with a laptop and an internet connection is in the PPC management space, but Troy, the PPC Manager at HubDo has been the best resource for me to help my clients grow their businesses using search engine marketing. 

Troy has guided me and given me the confidence to provide PPC and SEM services to a variety of businesses. From local dental practices to international startups, Troy's work has been awesome. 

One particular client always comes to mind when asked about HubDo and specifically, Troy's experience with PPC.  We took over an ad account of a business that was doing ok. After three years of working with this company, return on Ad spend was up 47%, total spend was down 27%, and Ad spend as a percentage of revenue went from nearly 7% to an average of 2.4% on a rough annual revenue number of 2-3 million.  Amazing work.

The best part for me is learning from Troy. He's very open and has a great enthusiasm for learning and sharing.  I know enough about PPC on Google, Facebook and LinkedIn to be dangerous. Troy helps me understand what's happening in each Ad account and why. And most importantly, he keeps my clients happy."


 

Consultant, Vanessa Geraghty - Vivacity Marketing - Perth Australia

"I have been using HubDo for my clients PPC campaigns for a couple of years now. Troy, HubDo's PPC Manager is really a true master at what he does! I have run such a wide range of campaign types now with Troy managing these for me, as I have a wide portfolio of clients.

We have run campaigns across Google Search, Google Shopping Ads, YouTube Ads and Google Display Network. Troy always maximises my spend per client so that we are getting the most conversions possible for my clients. We meet regularly on a call to go through client campaigns and Troy pulls together really detailed reports for me at the end of each month so that I can present them to my clients. Thanks to Troy and the team at HubDo for the amazing service that you provide!"