And push your website higher in the Search Results.
Search Engine Optimisation (SEO) is the process of tuning a website to increase the odds of achieving higher rankings in the major search engines. Advanced or Intensive SEO Services are designed to address technical issues that will improve the performance of your website overall. There are no tricks or shortcuts to Search Engine Optimisation. Success ultimately depends on creating a site that is easy-to-use and has valuable content for users. Our SEO Specialist uses their extensive knowledge and experience to accomplish urgent fixes and optimisation tasks that follow Google Approved SEO best practices including local search marketing strategies.
Search optimisation should be considered a long-term project — as the search engines evolve and your competitors improve their own positions, it makes sense to view your site as a live entity that needs to grow and adapt to this ever-evolving landscape.
Want to understand the digital landscape first?
A great way to start your SEO Service and understand the landscape of competitors and top searched keywords is through a SEO Audit of the website. This audit gives you an insight into the 'foundations' of the websites', and the business' own online visibility. Is the website construction stable? What are the technical errors to fix first before we can commence SEO? In other words, it's a comprehensive analysis of the practices, strategies, and outcomes a business has undertaken to establish and improve its online presence. The audit includes actionable steps for improvement and a line of process for the SEO Specialist to work through. Contact us for more information and cost of the SEO Audit.
The HubDo SEO Difference: Statement Of Works (SOW)
**NOTE: These monthly schedules are subject to change based on the delivery of collateral e.g. Access to accounts, Approval of Keyword Plan, Metadata etc.
Some competitive industries require a more intensive customised approach to Search Engine Optimisation in order to get the business into the spotlight on Google's Organic Search results. Hence the HubDo Intensive SEO has built a strategic experience with an SEO Specialist to analyse data and foresee any changes and issues. The SEO Specialist will analyse the competitive landscape and progress attained each month, setting out a month-by-month focus and reporting each month on the results achieved.
Intensive SEO includes custom monthly reporting, recommendations, and a plan for the month ahead, generated for you during the first 5 to 8 business days of each month. We also offer the option for a Complex Intensive SEO service for larger websites, please discuss your needs with Helen at helen@hubdo.com
Below is listed some (of many) tasks we undertake month on month:
- Checking of Google Tools - tracking data correctly etc
- Checking of Sitemap settings & submitting for indexing - ensuring the Sitemap is functional and organised for indexing.
- Submissions to Google of XML sitemaps for reindexing - updated submissions as new pages/blogs are added to the site.
- Testing of robots.txt file - testing pages can be scanned correctly
- Checkup for correct canonical domain URL - www vs non-www or HTTP vs HTTPS - see more details on our Blog
- Validation of all versions of the website in Search Console
- Creation of Structured Data for indexing - (schema markup) - ongoing
- HTML audit and recommendations for improvement if needed
- Setting up of new Goal Conversions in Google Analytics - we'll require the unique URL to set up a Goal
- Recommendations for HTTP and HTTPS setting - SSL certificate config and application is an additional service.
- Review of the Page Load Speed performance. (Speed Upgrade additional service)
- Keyword analysis and review monthly
- Target keyword mapping for Metadata for any new pages/blogs etc
- Metadata creation - Page Title and Description - commencing with Main Menu pages and building out the month on month to subpages and blogs
- Creation or confirmation of Bing Webmaster Tools account
- Bing submission of XML sitemaps for reindexing
- Technical audit monthly for broken links, broken images, server and site speed, SSL errors
- Clarifying the target audience and rankings for the business
- Reviewing competitors - rankings etc
- This SEO service includes an End Of Month (EOM) Report with data analysis, recommendations, and achievements. You'll receive this report within the first 8 to 10 business days of the new month.
Note:
1. As Technical errors can occur regularly, the SEO Specialist has the freedom to defer ongoing tasks in preference of fixing errors and broken items on the website.
2. We require 30 days' notice of cancellation or change to this service.