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Coomera Anglican College Marketing Team made the switch to HubSpot in 2016 and were eager to get an inbound win.

Google AdWords is a great way to get more direct bookings. These three inside tactics can help your hotel get more clicks for less money while avoiding costly online travel agency fees.

Setting up AdWords isn't as simple as Google says and often the advice you get is focused on getting your campaigns up and running quickly. Speed isn't always a good thing, especially if you're not moving in the right direction.

There are ways to improve your AdWords experience and turn it into a money maker, not a money pit, for your hotel or property.

Do you ever struggle to decide which marketing effort you’re going to do next? Struggle no more! Creating a basic marketing strategy will take those tough decisions away. I’ll cover how to set a vision and strategy for your marketing below (and really your business as a whole). But first, I’d like to share a little story about an ass.

Referrals are critical to the success of your business and yet most of us don’t give referrals the attention they need to become a cornerstone of growth.

How to blog better by answering this one question.

Have you ever sat down to write a blog post only to stare at the screen and then somehow wake up a third of the way down your Facebook feed? Don’t worry, you’re not alone and through this article we’re going to work together to fix that.

There is a way to blog better and it starts with asking yourself a simple question.