Peter Preston

Peter Preston
Peter is a Consultants at Rival and Stone, who works with business owners who have a clear vision for their company but struggle to bridge the gap between strategic planning and the tactics to make it happen. Peter helps create the plans and the campaigns that make strategy a reality.
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Recent Posts

How HubSpot Helped Our Business: Case Study - HubDo

Posted by Peter Preston on 31-Jul-2017 06:26:39

Coomera Anglican College Marketing Team made the switch to HubSpot in 2016 and were eager to get an inbound win.

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4 Ways Hotels Get Google AdWords Wrong and How To Fix Them

Posted by Peter Preston on 28-Apr-2016 07:25:24

Google AdWords is a great way to get more direct bookings. These three inside tactics can help your hotel get more clicks for less money while avoiding costly online travel agency fees.

Setting up AdWords isn't as simple as Google says and often the advice you get is focused on getting your campaigns up and running quickly. Speed isn't always a good thing, especially if you're not moving in the right direction.

There are ways to improve your AdWords experience and turn it into a money maker, not a money pit, for your hotel or property.

 

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Topics: Marketing, Adwords

How the Story of Buridan’s Ass Helped Our Marketing Strategy

Posted by Peter Preston on 17-Jan-2016 17:38:51

Do you ever struggle to decide which marketing effort you’re going to do next? Struggle no more! Creating a basic marketing strategy will take those tough decisions away. I’ll cover how to set a vision and strategy for your marketing below (and really your business as a whole). But first, I’d like to share a little story about an ass.

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Topics: Marketing, Marketing Strategy

How to whip up heaps of referrals without spending a cent!

Posted by Peter Preston on 23-Dec-2015 09:45:08

Referrals are critical to the success of your business and yet most of us don’t give referrals the attention they need to become a cornerstone of growth.

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Topics: Marketing

Who Are You Talking To?

Posted by Peter Preston on 08-Dec-2015 11:18:13

How to blog better by answering this one question.

Have you ever sat down to write a blog post only to stare at the screen and then somehow wake up a third of the way down your Facebook feed? Don’t worry, you’re not alone and through this article we’re going to work together to fix that.

There is a way to blog better and it starts with asking yourself a simple question.

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Topics: Connecting, Creating Client Personna, Customer Experience

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