With so many online consumer behaviour statistics showing our reliance on Google for pretty much any answers, gaining a Page One listing on the Google Search Results for your business puts you under the noses of those wanting what you do. Competition for the coveted top three positions gets harder as business owners get smarter about making their websites most relevant to a Google search.
SEO or Search Engine Optimisation is the combination of appealing to the search engine and to your 'ideal client'. Are Search Engines smart enough to figure this out now, or is optimisation of your website still required? Quick answer, SEO is a must. There are exceptions, but for most businesses if you do not ensure that your website gives search engines what they are looking for, it can be near impossible to be visible at all.
Here's some simple SEO steps to help improve your website's chances of being found on Google Page One.