Alyssa Yap

Alyssa Yap
I believe that marketing and sales work together like Batman and Robin - you get the best results when both have to work in tandem. My experiences in customer service and sales have given me a strong understanding of customer pain points, which allows me to recognize the "why" behind their behaviour and develop customer-centric marketing strategies. Being a highly curious and ambitious individual, I continuously strive to be a better business person & I am always up for greater personal growth. My main passions are in health, food, SaaS and the start-up space.

Recent Posts

How To Enrich Your CRM With Connector Integrations & iPaaS (With Use Cases)

Posted by Alyssa Yap on 06-Oct-2020 17:29:01

With an ever-increasing demand from customers and greater competition, it makes it even more difficult to accommodate every customer need. One of the best ways to assist that is to deliver excellent customer experiences and to do that, businesses should have as much as their data available all in one place and manage data more appropriately.

Read More

Topics: HubSpot, CRM, iPaaS, connector integrations

9 Building Blocks Of A Sound CRM Strategy

Posted by Alyssa Yap on 08-Sep-2020 01:22:27

If you started using a CRM without a strategy in mind and in place at the beginning or tried copying someone else’s CRM strategy or find yourself frequently shifting “strategy”, you need to read this blog because we have work to do!

Read More

Topics: Business Success, HubSpot, CRM

7 Tell-Tale Signs You Have A CRM Issue - HubDo

Posted by Alyssa Yap on 11-Aug-2020 00:18:46

Time and time again, I see businesses pour lots of money into advertising or influencer marketing and push CRM right down their list of priorities.

Read More

Topics: Business Success, HubSpot, Hubspot Websites

How Software Integrations Can Create Positive Customer Experiences

Posted by Alyssa Yap on 03-Oct-2019 18:14:24

Building Customer Success

In an omni-channel world, creating positive, memorable and consistent customer experiences are no longer a nice-to-have - it’s a must-have.

Read More

Topics: Business Sucess, Customer Satisfaction, Unified Business

Subscribe Here!