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How do people remember their experiences? Take a holiday for example. It doesn’t matter how long you’ve been away, a few months down the line you’ll only remember the highs, the lows, and how you felt right at the end.

Is it possible you could be annoying your customers? Having a loyal customer base will help spread word of mouth and increase your revenue. So how do you make sure that you are don’t do things that turn that customer away?

Listening to your customers is integral to the growth of any business.

If you’re fortunate enough to have a large social media presence, there are many ways you can harness your customer interactions to gain valuable insights.

We are living in an age of distrust, fake news and uncertainty – and gaining trust is now even harder than before.