Helen Nicholls

Helen Nicholls
Hi, I'm Helen Nicholls. I've been focused on SEO Services for clients for the last 5 years and have to admit that I still love it. If you have any topics you'd like to learn more about please feel free to email me on helen@localtag.com.au
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Recent Posts

6 Ways Marketing Agencies Can Seamlessly Upsell

Posted by Helen Nicholls on 03-Sep-2019 17:30:00

It was a feat in-and-of-itself initially winning over the client, never mind convincing them to give you more money! 

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Topics: Pandadoc

Which Proposal Management Software is Best for Your SaaS Startup?

Posted by Helen Nicholls on 20-Aug-2019 06:45:27

If your SaaS company needs a smarter way to submit business proposals, take payments, receive authentic signatures, etc., then you need a proper proposal management software. 

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Topics: Pandadoc

Project Management: Scope Creep and Managing your Client

Posted by Helen Nicholls on 20-Nov-2018 09:00:00

So it's time to kick off a new Client project, you're excited and keen to make it happen.  A new project brings planning, team meetings, schedules and more. The excitement is contagious and you're main thoughts are about keeping this new Client super happy and engaged. A big part of you wants to really show them what you and your team can do and how well you do it! So let's get this project off the ground, like setting off a Rocket, you're ready to push it to the limit.

Then as you're deep into the nitty gritty we all know that creepy tingling feeling when, in the middle of the project you realise that you don't have enough budget to cover the remaining hours or resources of your project.  As a Project Manager, we see this all the time but it still becomes a total nightmare when you have another request come in that is not in the initial discussion or Scope of Works SOW for the project.

It goes without saying that for various reasons, more unexpected than not, we encounter situations where we want to exceed client expectations and “add more value” that can result either in the total success of the project or a total misdirection of the entire project and therefore a blowout of costs.

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Topics: Marketing Strategy, Customer Experience, Business Planning, Customer Satisfaction

The Ultimate Guide to Creating a Strong Website

Posted by Helen Nicholls on 26-Oct-2018 20:46:47

What makes a good website? Better yet, what makes a strong website? What does it take for your own website to stand out? We took the test on our own website, you’ll see our results below. Plus, we’ll share some great examples of websites we love and actually use.

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Topics: Marketing Strategy, HubSpot, Website Security, Customer Satisfaction, Website Development, Wordpress

Hubspot CMS Migration: From a developer’s perspective

Posted by Helen Nicholls on 05-Oct-2018 20:04:25

Choosing the perfect website Content Management System for your business can be difficult. Your CMS is the framework of your pages, blogs and marketing campaigns. If your website CMS can’t deliver all your marketing needs, your marketing strategies and effort will be useless.

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Topics: HubSpot, CMS, Website Migration, Hubspot Websites, Website Development

Get Started - Reporting Dashboards in HubSpot

Posted by Helen Nicholls on 14-Sep-2018 23:29:17

Let's face it, finding a value-driven reporting dashboard for a small agency can be difficult, to say the least. You may have tried and tested lots of free tools and plugins, and found that you still can't reach the data you're after. But, have you dived deeply enough into HubSpot's own reporting to really appreciate the value of the new tools? and how to create beautiful client Dashboards? Well, if not, now is the time to get started!

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Topics: Reporting, HubSpot, Customer Satisfaction

How to prepare for INBOUND18

Posted by Helen Nicholls on 25-Aug-2018 05:31:00

What do I bring? What should I wear? Help!

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Topics: Inbound18, HubSpot

Google For Kids - Kiddle Is Here

Posted by Helen Nicholls on 10-Mar-2016 22:12:09

Just a quick update on a very cool new tool I've found which allows our little ones to search the internet in a 'child friendly' environment. It's call 'Kiddle'. Kiddle is the 'Google' for kids. Although not created by Google it uses Google safesearch and has an embedded Google Search bar. With similar logo colours and a cool outer space robot theme Kiddle has a similar menu to Google and allows kids to do a Web, images, news or video search.

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Topics: Reporting

Why Does SEO Matter?

Posted by Helen Nicholls on 24-Feb-2016 19:01:04

With so many online consumer behaviour statistics showing our reliance on Google for pretty much any answers, gaining a Page One listing on the Google Search Results for your business puts you under the noses of those wanting what you do. Competition for the coveted top three positions gets harder as business owners get smarter about making their websites most relevant to a Google search.

SEO or Search Engine Optimisation is the combination of appealing to the search engine and to your 'ideal client'. Are Search Engines smart enough to figure this out now, or is optimisation of your website still required? Quick answer, SEO is a must. There are exceptions, but for most businesses if you do not ensure that your website gives search engines what they are looking for, it can be near impossible to be visible at all.

Here's some simple SEO steps to help improve your website's chances of being found on Google Page One.

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Topics: Marketing

Ten Steps to Using Your Social Media Tools Wisely

Posted by Helen Nicholls on 30-Sep-2015 12:58:45
 
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Topics: Marketing

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