Troy Sawtell

Recent Posts

Google Customer Match (GCM) : What is it? How does it work?

Posted by Troy Sawtell on 27-Nov-2018 09:00:00

"Google Customer Match (GCM) lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, and YouTube. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them." It's that simple!

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Topics: Customer Experience, Google Adwords, PPC Advertising

Is it time to upgrade to a Global Site Tag?

Posted by Troy Sawtell on 23-Oct-2018 19:53:01

On a regular basis our Pay Per Click team receive updates and recommendations from our Support Account Manager at Google. Recently there have been a number of changes both on AdWords and Analytics conversion tracking.  The main update and point of discussion today is the Upgrade to a Global Site Tag.

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Topics: Adwords, Google

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