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There is a misconception today that copywriting is words, but “just better”. While there is some basic truth to that, copywriting isn’t just fancy editing.

It was a feat in-and-of-itself initially winning over the client, never mind convincing them to give you more money! 

Your agency has sales to make and your team needs a few handy tools to close new customers!

Maybe you own a digital marketing agency and are looking to fill some holes in your system with the right software. Or, maybe you’re apart of a SaaS startup and in need of a fresh toolset. 

No matter how old or large your agency is, you’ll likely need a few core tools— at minimum— to operate seamlessly.  Here are the top SaaS tools to keep your marketing company running smoothly:

Have you been researching proposal management software or other SaaS tools to improve your marketing agency’s processes?

If you’ve been seeing PandaDoc appear in searches, there are a few reasons why! This amazing tool can be used for far more than just proposal generation. Here are five creative ways to get the most out of PandaDoc:

If your SaaS company needs a smarter way to submit business proposals, take payments, receive authentic signatures, etc., then you need a proper proposal management software. 

"Google Customer Match (GCM) lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, and YouTube. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them." It's that simple!

So it's time to kick off a new Client project, you're excited and keen to make it happen.  A new project brings planning, team meetings, schedules and more. The excitement is contagious and you're main thoughts are about keeping this new Client super happy and engaged. A big part of you wants to really show them what you and your team can do and how well you do it! So let's get this project off the ground, like setting off a Rocket, you're ready to push it to the limit.

Then as you're deep into the nitty gritty we all know that creepy tingling feeling when, in the middle of the project you realise that you don't have enough budget to cover the remaining hours or resources of your project.  As a Project Manager, we see this all the time but it still becomes a total nightmare when you have another request come in that is not in the initial discussion or Scope of Works SOW for the project.

It goes without saying that for various reasons, more unexpected than not, we encounter situations where we want to exceed client expectations and “add more value” that can result either in the total success of the project or a total misdirection of the entire project and therefore a blowout of costs.

What makes a good website? Better yet, what makes a strong website? What does it take for your own website to stand out? We took the test on our own website, you’ll see our results below. Plus, we’ll share some great examples of websites we love and actually use.

On a regular basis our Pay Per Click team receive updates and recommendations from our Support Account Manager at Google. Recently there have been a number of changes both on AdWords and Analytics conversion tracking.  The main update and point of discussion today is the Upgrade to a Global Site Tag.