--- title: Keep up to date on our latest HubSpot Plugins & more. | Pete Nicholls description: Pete Nicholls, Founder of HubDo, global SaaS integrator & service provider. A HubSpot Certified Trainer, Pete supports clients to make HubSpot do more. image: https://www.hubdo.com/hubfs/ThinkstockPhotos-Livres-droit.jpg --- # News about Tools, Apps & much more.... ##### BLOGS ## Learn about the latest tools, feature updates and more... Read the latest news - new Plugins, tools, feature upgrades, and everything HubSpot, to streamline your currency and quoting. [![3 Practical Steps for Customer Listening as a Unified Business](https://www.hubdo.com/hubfs/Unified-Business-Pillar-Header.jpg) ](https://www.hubdo.com/blog/3-practical-steps-customer-listening-unified-business) ###### [3 Practical Steps for Customer Listening as a Unified Business](https://www.hubdo.com/blog/3-practical-steps-customer-listening-unified-business) By [ Pete Nicholls ](https://www.hubdo.com/blog/author/pete-nicholls) 10 March, 2024 Listening to your customers is integral to the growth of any business. If you’re fortunate enough... [ Read More ](https://www.hubdo.com/blog/3-practical-steps-customer-listening-unified-business) [![Increase Customer Loyalty, Lifetime Value by Creating Defection Funnel](https://www.hubdo.com/hubfs/images/Blog_images/EP%2003%20-%20Blog%20Image.png) ](https://www.hubdo.com/blog/increase-customer-loyalty-lifetime-value-by-creating-defection-funnel) ###### [Increase Customer Loyalty, Lifetime Value by Creating Defection Funnel](https://www.hubdo.com/blog/increase-customer-loyalty-lifetime-value-by-creating-defection-funnel) By [ Pete Nicholls ](https://www.hubdo.com/blog/author/pete-nicholls) 28 February, 2024 We are living in an age of distrust, fake news and uncertainty – and gaining trust is now even... [ Read More ](https://www.hubdo.com/blog/increase-customer-loyalty-lifetime-value-by-creating-defection-funnel) [![5 Software Tools Every Agency Salesperson Should Have](https://www.hubdo.com/hubfs/agency%20sales%20tools%202.jpg) ](https://www.hubdo.com/blog/software-tools-every-agency-salesperson-should-have) [Sales Tools](https://www.hubdo.com/blog/topic/sales-tools) [Pandadoc](https://www.hubdo.com/blog/topic/pandadoc) ###### [5 Software Tools Every Agency Salesperson Should Have](https://www.hubdo.com/blog/software-tools-every-agency-salesperson-should-have) By [ Pete Nicholls ](https://www.hubdo.com/blog/author/pete-nicholls) 20 November, 2023 Your agency has sales to make and your team needs a few handy tools to close new customers! Many... [ Read More ](https://www.hubdo.com/blog/software-tools-every-agency-salesperson-should-have) [![Innovation Series Part 1 - Innovation Disloyalty](https://www.hubdo.com/hubfs/EP%2006%20-%20Blog%20Image.png) ](https://www.hubdo.com/blog/innovation-series-part-1-innovation-disloyalty) ###### [Innovation Series Part 1 - Innovation Disloyalty](https://www.hubdo.com/blog/innovation-series-part-1-innovation-disloyalty) By [ Pete Nicholls ](https://www.hubdo.com/blog/author/pete-nicholls) 9 March, 2023 Is it possible you could be annoying your customers? Having a loyal customer base will help spread... [ Read More ](https://www.hubdo.com/blog/innovation-series-part-1-innovation-disloyalty) [![Why Underpromising Helps Lead to Customer Delight](https://www.hubdo.com/hubfs/images/Blog_images/EP%2011%20-%20Blog%20Image.png) ](https://www.hubdo.com/blog/why-underpromising-helps-lead-to-customer-delight) ###### [Why Underpromising Helps Lead to Customer Delight](https://www.hubdo.com/blog/why-underpromising-helps-lead-to-customer-delight) By [ Pete Nicholls ](https://www.hubdo.com/blog/author/pete-nicholls) 3 December, 2019 Have you heard the phrase ‘underpromise and overdeliver’? It’s a phrase all about setting... [ Read More ](https://www.hubdo.com/blog/why-underpromising-helps-lead-to-customer-delight) [![Innovation Series P4 - Grow Customer Value by Adding Subscriptions](https://www.hubdo.com/hubfs/images/Blog_images/EP%2009%20-%20Blog%20Image.png) ](https://www.hubdo.com/blog/innovation-grow-customer-value-subscriptions-business-model) ###### [Innovation Series P4 - Grow Customer Value by Adding Subscriptions](https://www.hubdo.com/blog/innovation-grow-customer-value-subscriptions-business-model) By [ Pete Nicholls ](https://www.hubdo.com/blog/author/pete-nicholls) 19 November, 2019 Did you know that companies which have implemented a subscription service are seeing a thirty to... [ Read More ](https://www.hubdo.com/blog/innovation-grow-customer-value-subscriptions-business-model) [![Innovation Series Part 3: Innovate for Delight – An Example](https://www.hubdo.com/hubfs/images/Blog_images/EP%2008%20-%20Blog%20Image.png) ](https://www.hubdo.com/blog/innovation-series-innovate-for-delight-an-example) ###### [Innovation Series Part 3: Innovate for Delight – An Example](https://www.hubdo.com/blog/innovation-series-innovate-for-delight-an-example) By [ Pete Nicholls ](https://www.hubdo.com/blog/author/pete-nicholls) 12 November, 2019 Have you ever been asked to leave an online review but you just didn’t know what to write? This... [ Read More ](https://www.hubdo.com/blog/innovation-series-innovate-for-delight-an-example) [![Innovation Series Part 2 - How to Innovate for Customer Delight](https://www.hubdo.com/hubfs/images/Blog_images/EP%2007%20-%20Blog%20Image.png) ](https://www.hubdo.com/blog/innovation-series-part-2-innovate-customer-delight) [Customer Satisfaction](https://www.hubdo.com/blog/topic/customer-satisfaction) ###### [Innovation Series Part 2 - How to Innovate for Customer Delight](https://www.hubdo.com/blog/innovation-series-part-2-innovate-customer-delight) By [ Pete Nicholls ](https://www.hubdo.com/blog/author/pete-nicholls) 5 November, 2019 How do people remember their experiences? Take a holiday for example. It doesn’t matter how long... [ Read More ](https://www.hubdo.com/blog/innovation-series-part-2-innovate-customer-delight) [![How to Improve Customer Experience - Just Follow the Recipe!](https://www.hubdo.com/hubfs/images/Blog_images/EP%2004%20-%20Blog%20Image.png) ](https://www.hubdo.com/blog/how-to-improve-customer-experience) ###### [How to Improve Customer Experience - Just Follow the Recipe!](https://www.hubdo.com/blog/how-to-improve-customer-experience) By [ Pete Nicholls ](https://www.hubdo.com/blog/author/pete-nicholls) 16 October, 2019 Whether you’re aware of it or not, every service we encounter should follow a specific tried and... 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